WHAT IS A "GO CORPORATE"
A section of the website exclusively for your organisation and seen only by those authorised. Each "GO CORPORATE" account has a unique web address not viewable by other web users.
All the templates in the "GO CORPORATE" account are designed in conjunction with your marketing team and are exclusive only to those that you wish to have access.
WAY OF USING YOUR "CORPORATE" SITE FOR BRANCH MERCHANDISING?
You can specify a range of merchandising material that we can upload for you. When uploaded this material can have parts locked and parts that can be changed.
Branch managers can then use our on-line design station to adapt the templates to their local needs and then place their request to Head Office for approval.
Head office will be considering a request which is fully specified including the correct size in a format ready to order making a big saving in the administration of one offs while responding very effectively to local needs.
WAYS OF USING YOUR "CORPORATE" SITE TO EMPOWER LOCAL MANAGEMENT?
By giving local managers access to this marketing tool they are encouraged to maximise their merchandising options rather than treat it as someone else's problem.
CAN EMPOWERING LOCAL MANAGEMENT BE DANGEROUS?
NO. The corporate style is locked into the designs and cannot be changed. Any changes can be agreed prior to production with a visual of the proposed changes.
ADVANTAGES OF TEMPLATE MERCHANDISING
Multiple uses of 1 design makes the best use of design time & releases the designer for more important work.
Often the design does not need changing but the size does. the design studio caters for multiple sizes.
NEW ACCOUNT MERCHANDISING
The promise of special combinations of size/material & message to take advantage of a new account's merchandising potential will help clinch the new account and will ensure a successful launch.
WHAT IS A STOCKIST PROGRAM?
Where your merchandising range is made available to each stockist . Stockist can choose additional merchandising at sizes that fit his space. Some is free and some charged.
DOES THIS DO AWAY WITH DESIGNERS?
This frees designers from the petty work & allows them to concentrate on the bigger picture where their talent & cost are better employed.
WHO IS ENTITLED TO HAVE A "GO CORPORATE" ACCOUNT
Any organisation that can take advantage of this unique option and has a reasonably extensive use in mind. Why not discuss it with our "Corporate" marketing team.
